FROM VEGAS TO SHMLSS™

I grew up skating — falling hard, getting back up, learning fast that the world rarely softens for you. That grit stayed with me. And here in downtown Las Vegas, where luxury and reality sit inches apart, I see the same truth at night: elegance at the start, survival at the end.

People spill out of clubs, weddings, casinos — barefoot. Marble floors, concrete, heat, broken glass. The city doesn’t care how expensive your outfit was. When shoes fail, dignity usually follows.

SHMLSS™ was built to restore that.

A minimalist, ultra-thin essential made for the exact moment style and pain collide. Quiet, discreet, designed to disappear until you need it — and elevate you the second you do. Not a comfort product. Not a gimmick. A tool for composure in the real world.

People tell me I should put SHMLSS™ in vending machines. But vending machines serve emergencies. SHMLSS™ prevents them. It exists for the moment before everything unravels — the clean exit, the controlled ending.

In skating, in life, and in every late-night hallway in your path, the exit always tells the truth. SHMLSS™ exists to make that truth cleaner, safer, and a lot more elegant.

— John Lytle, Founder